Workshops, Dealers & Parts

Web design for automotive.

From national automotive groups to the local workshop, we build sites that keep the bays full and the parts moving - booking funnels, parts eCommerce and SEO for every location you run.

Scope My Project or call 1300 986 444

If you qualify, we'll custom design your homepage, included in our proposal. Book your scoping session now! Spots are limited.

Brisbane · Australia and New Zealand

Who builds websites for automotive businesses?

Balar Media Group builds and looks after websites for automotive businesses across Australia: dealerships, automotive groups, heavy vehicles, 4WD stores, performance brands, tyre shops and workshops. Our automotive work includes the RPM Group, Diamond Auto Traders, Sinotruk, Formula Offroad and Genie Performance Headers, from custom builds to hosting and care.

Built For The Trade

Your website should work as hard as your workshop.

Workshops & service centresDealershipsParts & performanceMulti-location groups

Whether it's a service, a set of tyres or a performance build, the job starts with a search. The workshop that's easiest to find and easiest to book wins it.

Automotive customers want three things fast: can you do the job, what will it roughly cost, and when can you fit them in. A site that answers those and takes the booking beats a phone that rings out. The website is the service advisor that never goes home.

We've built and cared for sites across the industry - national groups, dealerships, tyre and mechanical workshops, parts retailers and performance brands.

Scope My Project or call 1300 986 444

What We Build

What we build for the automotive industry.

Workshops, dealers, parts and performance brands each need a different machine. We build them all.

Scope My Project

Workshop and service sites

Clean, fast sites for mechanical, tyre and specialist workshops: services, brands and booking paths a customer can navigate from the driveway.

Parts and performance eCommerce

Catalogues, fitment and freight handled properly - stores built for parts buyers who know exactly what they're after.

Booking and quote funnels

From a noise under the bonnet to a booked slot or a quote request in as few taps as possible.

Multi-location SEO

A page per location, each ranking in its own suburb - built for groups running multiple workshops and brands.

Brand and performance imagery

Automotive is visual. We put your builds, your workshop and your work front and centre, presented to impress.

Google Business Profile alignment

Your website and your Google profiles telling the same story - services, hours, locations and reviews aligned so Maps sends you work.

Real Clients, Real Builds

Automotive names that trusted Balar.

From national groups and dealerships to workshops, parts and performance brands.

View our Work

RPM Group

Automotive Group

A custom build with SEO for the RPM automotive group: motorsport, repairs, wheels and tyres, performance and accessories under one brand.

Design, Build & SEO

Sinotruk

Heavy Vehicles

A custom build for a heavy vehicle name - trucks presented with the scale and clarity fleet buyers expect.

Design & Build

Diamond Auto Traders

Dealership

A dealership site built to sell cars, not templates: stock presented properly with a clear path to enquiry.

Design & Build

Formula Offroad

4WD & Offroad

An online store for offroad gear - catalogue, checkout and the lot, built for buyers who know their kit.

eCommerce

Genie Performance Headers

Performance Exhausts

Development, hosting and care for an Australian performance exhaust name - kept fast, secure and current.

Development & Care

Carline

Multiple Locations

Development, care and campaign creative for a multi-location automotive service brand.

Development, Care & Creative

Traralgon Tyre Service

Traralgon, VIC

Development, hosting and care for a regional tyre and mechanical workshop.

Development & Care

Bluey's Mechanical Service

Mechanical Workshop

Development, care and social creative for a local mechanical workshop - one team across site and socials.

Development, Care & Creative

RPM Autoparts

Parts & Accessories

Development, hosting and care for the RPM Group's parts arm - a catalogue-heavy site kept running properly.

Development & Care

Rated on Google

5.0★

from 34 five-star Google reviews.

Combined web builds

500+

By Jesse and the team.

Case studies

real client projects on this site.

We’re a team of web design experts helping businesses grow with high-performing websites.

Whether you’re running a startup, small business, or an established brand, we design and build websites that bring results and drive growth.

About Balar Contact Us

The Balar team in a website planning session

Straight Answers

Automotive questions, answered.

What workshops, dealers and parts businesses ask before they build with us.

Ask A Question →

Can customers book a service through the site?

Yes. We build booking funnels that either connect to your workshop management system or land jobs straight in your inbox with everything you need - car, rego, problem, preferred time. Fewer phone calls, fuller bays.

We run multiple locations. Can one site handle them all?

That's exactly what multi-location SEO is for: one site, a dedicated page per location, each ranking in its own area and routing enquiries to the right workshop. We build for single workshops through to national groups.

Can you sell parts online?

Yes - parts and performance eCommerce is a speciality. Catalogue structure, fitment information, freight rules and payments all handled properly, whether you're selling a few hundred SKUs or a full range.

Do you look after the site once it's live?

Yes - hosting, updates, security and changes under one roof. A good number of our automotive clients are on ongoing care plans, and some have been with us for years.

We've been working with incredible clients to craft impactful stories and engaging experiences that matter.

The design is strong, structured, and exactly what we needed.

NEUMANN STEEL

Working with Balar Media Group was a game-changer for our business. Their creative approach and digital expertise transformed our online presence.

DIAMOND AUTO TRADERS

From concept to completion, Balar Media Group made our services look impressive online. Their attention to detail is unmatched.

ALLURE CONCRETE SOLUTIONS

The website feels fun and adventurous. Highly recommended.

COOLY ECO ADVENTURES

Professional and corporate design. Perfect for our industry.

ARNOLD DEVELOPMENT CONSULTANTS

Balar Media Group transformed our online presence with a sleek, professional website. Our brand has never looked better!

GENIE PERFORMANCE HEADERS

Balar Media Group created beautiful, clean, and engaging content. The messaging feels natural, premium, and perfectly aligned with our brand.

ORGANIC ROSEHIP SKINCARE

Balar Media Group captured the look we wanted.

CHLOE E VEGAN

The site is fast and clean.

AMAZONIA

Balar Media Group delivered an exceptional website. The design perfectly reflects our brand, and their team was professional, creative, and easy to work with.

HAMPTON EVENTS

Our restaurant’s new website is stunning and user-friendly. Balar Media Group truly understands how to showcase hospitality online.

FINS RESTAURANT

Working with Balar Media Group was seamless. Our property listings are now showcased beautifully, attracting more clients than ever.

RAY WHITE

The website matches our fitness brand perfectly.

TONELAB

The new website explains our products clearly and professionally.

GUARDIAN POOL HEATING

Thanks to Balar Media Group, our adventure tours now shine online. The site perfectly captures the thrill of our experiences.

GS OFFROAD TOURS

Balar Media Group delivered exactly what we needed. The new website looks modern, loads fast, and is built to convert visitors into enquiries.

MR RENTAL NZ

Balar Media Group did an outstanding job creating the Racetec Paddles website. The design looks sharp, loads fast, and perfectly represents our brand.

RACETEC PADDLES

How it works

See if your website qualifies for a FREE homepage redesign.

Enquire, and we scope your project with you. If it is a fit, we custom design your homepage up front and present it with your proposal. No obligation.

Scope My Project

Our technologies